The Google Merchandise Store is the perfect place to find gifts and trinkets for any occasion. Whether you’re looking for a birthday present, stocking stuffer, or something to commemorate an event, the Google Merchandise Store has it all. What is the Google Merchandise Store? The short answer is that it’s a store that offers unique merchandise featuring Google products, culture and characters. As of last count there were more than 60 different products available to buy, including mugs, t-shirts, bags and backpacks. The main objective of the online store is to allow people who are interested in these products to easily purchase them. For example, if you search for google merchandise store on any search engine or popular website like Facebook or Twitter, you will see nothing but advertisements regarding how you can acquire one of these amazing items. What Can You Buy at the Google Merchandise Store? Many of us have dreamed of owning a product with our favorite company’s logo on it. What if that company happened to be Google? Well, we’re here to tell you that dream can become a reality! Head over to their store to find items that feature your favorite products and brands, like Chromebooks and Android devices. If you’re looking for a special gift or just want to wear some cool clothes, check out what they have available—there’s truly something for everyone. You could even splurge on an awesome phone case or two (or ten). Want more Google merchandise? No problem—the possibilities are endless! Why You Should Be Wary of a Google Merchandise Store While it’s hard to imagine a company as massive as Google going out of business, it’s not impossible. If that were to happen and you’d purchased merchandise at their online store, your purchase would be considered void. So, any gift cards you have left could not be used again. Additionally, if you ordered an item such as a t-shirt and never received it—because they went out of business before they could ship it—you wouldn’t receive a refund or replacement shirt. In other words, if you buy items from their merchandise store today, do so with caution. You might want to hold off on spending large amounts until they prove that they won’t suddenly disappear in months or years down the road. Google’s Involvement in the E-Commerce Market Though e-commerce started to boom over a decade ago, it is only now starting to truly come into its own. Amazon and eBay currently lead the pack in terms of e-commerce dominance, but other heavy hitters have been steadily increasing their presence in recent years. As more Americans start shopping online and smartphones become more commonplace, e-commerce sales are expected to continue growing at a rapid pace. In fact, Morgan Stanley has predicted that by 2020 Americans will be spending $320 billion annually on ecommerce—more than twice what they spent just three years earlier. With numbers like these, it’s no wonder that so many big names have decided to jump into the game with offerings of their own. Google Merchandise Store: What We Know So Far Late last month, Google launched a dedicated store featuring clothing, mugs, T-shirts and other items emblazoned with its logo. The move seems perfectly in line with the company’s love of experimentation (note: not to mention branding). It’s easy to forget that until 2005, one could only purchase software directly from Google – you couldn’t buy anything else on its site. Just three years later it introduced a range of hardware products, including an actual phone; since then it has broadened its reach into Wi-Fi routers and webcams. Given how many different industries it has dipped into over the past decade or so, clothing doesn’t seem too far off…but where do we begin? How do these companies make money? How a Google Merchandise Store Could Help Your E-Commerce Business Grow A Google merchandise store is one possible avenue that Google could use to increase its e-commerce presence. A store might include everything from T-shirts and hoodies, to framed art prints, stickers, and more. Such a store would give small businesses a convenient place to sell their products while also providing big brands with another way to reach consumers online. If you’re already doing business with Google in some capacity, your company could get even more exposure by partnering with Google on such a venture. The possibilities are endless, but here are just a few ways you can make sure your e-commerce business is ready if and when an official Google merchandise store comes along What Does it Mean for Small and Medium Enterprises? The Google Merchandise store should not come as a surprise. The company has always been involved in many different business models, ranging from advertising to self-driving cars. While Google is by no means a traditional retailer, it’s easy to understand why they would want to sell merchandise—it adds another element of brand loyalty and exposure. But as far as Google goes, we may never know what their true motives are until they launch more lines and promote their stores to us—which is exactly what you can expect them to do if everything goes well with their first products. Optimizing Your Online Retail Strategy Google launched its first official merchandise store, called Google Pop in 2015, but it didn’t gain much traction with customers. This month, Google revamped its brand name to Google Merchandise Store, expanded its selection of T-shirts and cell phone cases and dropped prices to undercut Amazon by up to 50 percent.